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June 6, 2024

Iron Diamond Media Acquires The Wedding Guys® Unveiled and Twin Cities Bridal Show Brands

Minneapolis, MN – Iron Diamond Media, a leading force in the bridal publication industry, proudly announces its acquisition of The Wedding Guys® Unveiled and Twin Cities Bridal Show brands. Founded by Bruce Vassar and Matthew Trettel, The Wedding Guys have revolutionized wedding planning experiences for couples since 2009, hosting events that have welcomed over 150,000 attendees and earning international acclaim.

The acquisition includes three renowned wedding shows: the Twin Cities Bridal Shows, held annually in October and February, and Unveiled. Unveiled, launched in 2009, and the Twin Cities Bridal Show, launched in 2013, have set the benchmark in the wedding industry, earning more international awards than any other wedding show, including the prestigious Best Public Event accolade four times from the International Live Event Association (ILEA).

“I couldn’t imagine a better marriage; the region’s premier wedding shows now combined with Minnesota Bride, the leading bridal publication. I’m more than thrilled to see the transition of the Unveiled and Twin Cities Bridal Show brands to the leadership of Sonja Babich and her talented team. The power of print, digital and live event experiences will be unmatched,” stated Matthew Trettel, co-founder of The Wedding Guys.

Sonja Babich, Owner and CEO of Iron Diamond Media, brings extensive industry experience and a hands-on approach to her leadership role. With seven well-respected wedding brands under her belt, including Minnesota Bride, Wisconsin Bride, Nebraska Wedding Day, Washington Wedding Day, Oregon Wedding Day, Arizona Bride and California Wedding Day, she has a proven track record of excellence. Recently, she launched Iron Diamond's first national brand, the Wedding Day Podcast, where she travels nationwide to interview industry experts, providing valuable insights for engaged couples.

“I am incredibly excited to welcome The Wedding Guys brands into the Iron Diamond Media family. Their dedication to creating unparalleled wedding experiences aligns perfectly with our mission to empower and inspire couples throughout their wedding planning journey. This acquisition represents a significant step forward in our commitment to delivering top-tier wedding content and events,” said Babich.

As a former wedding professional in Minnesota, Sonja Babich has personally planned and executed 500 weddings, bringing invaluable industry knowledge to Iron Diamond Media's team and community. Her expertise ensures that the transition will be seamless, maintaining the high standards and innovative spirit that The Wedding Guys brands are known for.

For more information about the acquisition and upcoming events, please visit

About Iron Diamond Media:

Iron Diamond Media is a premier media company specializing in bridal publications and events. With a portfolio of seven regional bridal magazines and a national podcast, Iron Diamond Media is dedicated to providing engaged couples with the inspiration, resources and tools they need to plan their perfect wedding day.

Media Contact:

Laura Cross

Iron Diamond Media



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